Curing Cannabis to Preserve Terpenes and Retail Prices
One of the biggest issues with today’s cannabis is misplaced focus. While many consumers believe higher THC content makes for a better and more enjoyable flower, the key to success lies in properly preserved terpenes, and cannabis curing plays an essential role in delivering the goods. If done properly, dried and cured cannabis is more aromatic, flavorful, and capable of delivering the nuanced effects desired by the most discerning consumers. In fact, an unofficial examination of the most recent Emerald Cup winners showed that the judges overwhelmingly selected products with a higher terpene content according to Alec Dixon, co-founder and director of client relations at SC Labs , which regularly handles product testing for the event. “If you look at the average cannabinoid content of the top 20 winners, it has nothing to do with the selection. But if you look at terpene content, you can always see it’s at least 1-2 standard deviations higher in the winners,” said Dixon. While...