The Popularity of Flower is Declining in Regulated Markets
THC potency, effect, and price dominate the decision-making process at retail counters in regulated markets, but the next generation of consumers is moving away from smoking as the primary method of consumption in search of a wider variety of manufactured products that can be openly and comfortably used in social settings. New Frontier Data ’s latest market report, Cannabis Trends in 2023: Products, Consumers, and the Impact of Prohibition on the Industry , explores cannabis consumer attitudes, perceptions, and consumption preferences across legal and unregulated U.S. markets. The report’s 35 pages of forecasts, analysis, and trends are developed from data points collected over 13 years, including an online survey of 5,534 individuals conducted from February 17 to February 26, 2023. Of the survey respondents, 4,358 were self-reported cannabis consumers while 1,176 identified as non-consumers. According to the data, experienced and new consumers are branching out from flower as avail...