4 Things You Can Do to Move Your Business Forward Right Now
We’re about a year into what is undoubtedly the most challenging stretch the cannabis industry has faced since the legalization movement began. The initial hype surrounding the industry’s potential as the next great American boom has slid back to a harsh reality. The combination of local government blunders and federal government inaction , crippling levels of taxation, and an illicit market that largely operates with impunity has mired legal operators with challenges. As a result, businesses are operating in a drastically different climate from the one that attracted so many to the industry. And different climates call for a different way of doing business. We should be asking ourselves, can we operate sustainable, profitable companies during challenging market dynamics ? Are we able to switch our mindset from growth at all costs to survival at any price? These are the moments when the mettle of the entrepreneurs and executives in the space is put to the test. We’ve assembled ...