Beyond Brownies: the Diversification and Popularity of Edibles
It may be clichéd to say time flies when you’re having fun, but it is an apt statement when you’re working in an industry like cannabis. With each passing day, the industry grows broader and more robust around the world, but particularly in the United States and Canada. Last fall, the District of Columbia eliminated barriers that prevented many citizens from accessing medical marijuana cards. More recently, residents in Maryland and Missouri voted to legalize recreational use. Amid these exciting changes, one thing has remained consistent: the growing popularity of edibles. Decades ago, the average patient or recreational consumer likely thought of edibles as brownies. Today, the medicinal and recreational benefits of cannabis can be enjoyed in a variety of form factors, including mints, sweeteners, gum, and a broad spectrum of other products. Since we haven’t examined the category in depth for more than a year, now might be a good time to take another look. If there’s one word to de...