Investing in Cannabis: The Path Forward through the Perfect Storm
As the economy careens toward recession, smart businesses have reached back to a familiar strategy we all leaned into during the pandemic: The Pivot. Millions of companies have pivoted business models. The huge growth of online sales during the pandemic is now becoming permanent and has been called the small business “ pivot to digital .” Even employees are pivoting , seeking new careers in what has been coined the “Great Resignation.” There’s so much pivoting, most of us have whiplash at this point. Although it is sometimes viewed as a Hail Mary pass, the pivot is instead a strategic maneuver that smart businesses undertake when circumstances demand. And today is an excellent time to contemplate a pivot. The economy is in a state of flux. And cannabis companies, in particular, are in a precarious position. First, the challenging macroeconomic environment coupled with the haze around federal permissibility has near completely shut off the flow of capital to the industry. Add to this n...