Hard Realities and Hope in the Women in Cannabis Study
While prior studies have provided a novel look at diversity in the cannabis sector and served as an important initial benchmark, Jennifer Whetzel, Founder of LadyJane Branding , recognized the need to delve deeper into the experiences of women in the industry. In 2019, Whetzel began work on a mixed-methods research project documenting the stories of women in cannabis and exposing important realities in the industry. After three years of collecting interviews and data from over 1,500 participants, the Women in Cannabis Study (WICS) has released its first report. “It wasn’t just that there was a lack of data surrounding women working in this emerging industry — it was also all the horror stories I was hearing about harassment, bullying, and lack of opportunities that really compelled me to begin this journey,” said Whetzel about the inspiration behind the study. In the face of so many barriers, the WICS report demonstrates women’s resilience and achievements in the cannabi...