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18 Brand Aesthetics We Love

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Packaging has been a critical component of commerce for millennia. From the earliest days of trade and barter, people have used a variety of materials to package and transport goods and effectively differentiate them from competitors. It’s thought the practice originated in the second millennium BC, when the Egyptians used reed baskets and papyrus to package products for trade, stamping the containers with images and hieroglyphics to indicate their contents and origin. Many cultures would advance the practical aspect of packaging in the ensuing centuries, but it wasn’t until the eighteenth century a particular creative flair was brought to packaging design. Spurred by revolutionary developments in printing technology and industrial production, suddenly product packaging featured color, illustrations, logos, and slogans that evolved into the kernels of brand recognition. In cannabis, the evolution from purely functional packaging to form and function has been rapid, and packaging ...