How to Keep Customers Coming Back for More
What’s the story when someone walks into your dispensary? How intentional is the experience? What’s the flow? Do customers feel rushed, confused, or overwhelmed? Or is the experience more guided and helpful? The answers to these questions can make or break your business. Some retailers learn this the hard way. “When cannabis markets are in the infancy stage, like New York, you don’t have fifty dispensaries on one block, so you can have a mediocre environment, charge expensive prices, and get away with it,” said Display Dispensary Chief Revenue Officer Wil Walker , who possesses more than twenty years of retail leadership experience. “But as soon as you get to a mature market, you can’t compete on price anymore. Operators in California, for example, are either closing their doors and turning in their licenses, or they’re working to have a mix of the right customer experience, the right products, and the right branding.” Naturally, getting your customer experience dialed in from the ...