A Closer Look at Visual Merchandising Genius
The art and science of product display can exert a powerful influence on the bottom line. In an increasingly legal industry, cannabis retail operators have more opportunity than ever to be vocal about their brands and set themselves apart in an oversaturated, highly competitive marke t. A huge piece of the puzzle is keeping up with industry trends and allowing retail space to reflect shifts in a way that rings true to brand identity—something Columbus, Ohio-based visual merchandising agency ZenGenius has mastered. Project Manager Meg Lefeld and Director of Visual Merchandising Stephanie Bair-Garant have watched the cannabis industry grow and change over their six- and ten-year (respectively) tenures. “ZenGenius got into cannabis after we partnered with designer Megan Stone [of High Road Design Studio], whose whole business was designing these beautiful dispensary spaces for retailers who were passionate about their products but didn’t have any retail experience,” Lefeld said. “As ...