What Have Americans Been Drinking This Summer?
No matter how you pour it, beverage revenue across alcoholic drinks, non-alcoholic drinks, hot drinks, and cannabis-infused drinks has been growing each year since 2020. But no drink category comes close to the opportunity presented by the cannabis-infused segment, with an estimated compound annual growth rate of approximately 50 percent over the next five years. Industry brands like Tilray are betting big on the adult beverage category with a recent $85-million Anheuser-Busch deal that triples its beverage portfolio through the acquisition of eight new brands—a massive distribution advantage should federal legalization take hold. But according to data from cannabis analytics firm BDSA, it’s brands like Uncle Arnie’s , Levia , and Keef Cola that have been the most popular infused drink options for American palates and wallets. BDSA’s recent market research on the opportunities in the cannabis beverage market provides an informative look into the growth of the segment, going beyon...