California Marijuana

Despite consistent industry expansion through ongoing legalization efforts across the United States and abroad, news of a turbulent job market in the cannabis sector is not hard to find. Layoffs and market exits have become an ongoing issue affecting operators both big and small, with the 2023 Vangst Cannabis Jobs Report citing a 2-percent drop in employment since early 2022. This is the first time a year-over-year decline has been recorded since the beginning of the modern era in 2012 when Colorado’s recreational market opened. But careers in cannabis are diverse, covering sales, accounting, logistics, cultivation, and everything in between. For those who want to continue working in the sector or join its ranks for the first time, many opportunities still exist. “If you look at the cannabis market there are five new states that have just legalized on the East Coast,” said Liesl Bernard, chief executive officer at CannabizTeam , an executive search and staffing firm. “All those l...

In the increasingly competitive retail cannabis market, constructing the right tech stack for your dispensary is mission-critical. Your dispensary’s technical infrastructure, along with data management and use, can create a significant competitive advantage when carefully selected and strategically integrated. On the other hand, a haphazardly assembled tech stack without proper attention paid to integrating multiple systems can severely hamper dispensary operations, stemming the flow of revenue and needlessly limiting opportunities for growth. Unfortunately, there’s no such thing as “the best” dispensary tech stack. Identifying the optimal technology requires mapping out your customer life cycle. Start with the buyer’s journey, whether it begins with them entering your store or visiting your website. Put yourself in the shoes of your customer and consider the experience you’d like to have. You would want easy-to-make purchases, efficient order fulfillment, and minimal time spent waiti...

HERZLIYA, Israel, and CALGARY, Alberta  — Innocan Pharma Corporation (CSE: INNO) (FSE: IP4) (OTC: INNPF) (the “Company” or “Innocan”) is pleased to announce that it intends to complete a non-brokered private placement of up to 17,220,000 units of the Company (the “Units”) at a price of C$0.23 per Unit for gross proceeds up to C$3,960,600 (the “Offering”). The Offering is expected to close on or around July 20, 2023. Each Unit will be comprised of: (i) one (1) common share in the capital of the Company (each a “Common Share”); (ii) one-half of one (1) Class A common share purchase warrant (each whole Class A common share purchase warrant, a “Class A Warrant”); and (iii) one-half of one (1) Class B common share purchase warrant (each whole Class B common share purchase warrant, a “Class B Warrant”). Each Class A Warrant will entitle the holder thereof to purchase one Common Share at a price of C$0.29 for a period of three (3) years from the date of issuance. Each Class B Warrant wi...

ST. LOUIS — Following an explosive launch, Revenant, the multi-state aspirational marijuana brand, is celebrating the overwhelming success of their flagship product, Heaterz infused pre-rolls, in Missouri. The introduction of Heaterz to the market has been nothing short of revolutionary, catapulting Revenant to a position of complete market domination in the infused pre-roll category. Since its exclusive debut at SWADE Marijuana Dispensary locations, Heaterz infused pre-rolls have captivated discerning cannabis enthusiasts with an unparalleled smoking experience. The meticulously crafted joints have received widespread acclaim for their exceptional quality, and consistency. Customers across Missouri have embraced the Revenant experience, making Heaterz the go-to choice for those seeking a premium marijuana adventure. Revenant Holdings’ strategic partnership with BeLeaf Medical has played a significant role in the brand’s rapid rise to prominence. The collaboration has allow...

CALIFORNIA – FLORA + BAST, one of the best-selling sustainable skincare brands and 2023 NEWBEAUTY AWARD WINNER, announced today the launch of Entourage, the first-of-its-kind collection of THC and entheogen-infused vegan gummy edibles. The collection will be available at participating dispensaries starting August 1, with 5 SKUs that combine cannabis with other state changing substances to achieve specific states of consciousness, including: Hypnotic, Sex, Pre-Sleep, Euphoria and Sativa. The gummies are vegan and gluten-free. Reputed for its innovative organic and sustainable hemp skincare products and nutraceuticals, FLORA + BAST is pushing the boundaries of everyday wellness forward with Entourage. Marking a new era in plant-based wellness, Entourage hones in on the benefits of both THC and entheogens, psychoactive substances that induce alterations in perception, mood, consciousness, cognition or behavior, creating a product line that uplifts mood, enhances experiences and promotes...

SCOTTSDALE, Ariz.  — Timeless Vapes (“Timeless” or the “Company”), a lifestyle brand leading the way in cannabis culture, today announced its partnership with industry-leading sales and distribution platform Kiva Sales and Service (KSS) in California. KSS is an experienced distribution accelerator with a 13-year track record of building strong brands and accelerating growth for all partners, and will utilize its expansive network to bring Timeless Vapes and Timeless Noir products to more than 1,000 stores across the Golden State. Timeless specializes in tapping into local communities and culture to create high-quality cannabis products and marketing strategies that resonate with the California consumer. “Kiva Sales and Service has been closely watching Timeless over the past two years, and we are thrilled to now represent the leading brand from Arizona as they look to expand their presence in the California mar...

LAS VEGAS  – The Source’s highly touted cannabis brands, CAMP and High Heads, took home a whopping total of 11 awards in various categories at the fifth annual Nevada Cannabis Awards Music Festival. The cannabis industry awards celebration was held on Monday, July 10 at Area 15 with more than 1,000 cannabis industry insiders and enthusiasts in attendance. Nevada’s first solventless cannabis brand, the innovative CAMP was bestowed nine individual honors including: 1st place for Dark Rainbow in the Live Rosin category; 2nd place wins for Lemon Powderin Infused Pre-Roll, Banana Guava in Hybrid Vape, LA Kush Cake in Indica Vape, 007 Up in Sativa Vape, Cream by CAMP X The Real McCoy in Best Topical Product; and 3rd place wins for CAMP in Edible Brand, Coffee Caramel Chocolate Bar in Edible Product and CAMP’s Director of Cultivation Operations, Irene Villenueva, who was awarded with a Grower award. The Source was awarded a 2nd place win in the Dispensary category an...

FROM LINDSAY ROBERTS,  Portfolio Lead, Lift Events & Experiences To My Fellow Members of the Cannabis Community, At the center of any industry there is a place which is considered the heart. The origin. The living, beating, essential beginning of the legacy. For so many, the heart of the United States cannabis industry is California.  From those across the state whose family legacies date back generations, to the vast farms of Humboldt County, to the entrepreneurs of the Bay Area, Los Angeles and San Diego, California has recognized and respected the importance of the plant since the very beginning. Adding those who have waved the banner in more recent eras since legalization, and we are all chambers of the heart of the cannabis industry that exists today. But in recent years, that heartbeat has slowed. It labors under the incredible pressure of political and regulatory disease, collapsing businesses, dying jobs and the pestilence of racial prejudice, unjustified sti...

As the cannabis industry matures, regulatory restrictions are becoming less stringent, paving the way for dispensaries to operate more like traditional retailers and cannabis to become a normal part of everyday activities. This situation opens the door for dispensaries to co-brand with complementary business offerings like consumption lounges, hotels, and other adjacent entities. To adapt to changing market conditions, modern cannabis retailers are looking to other verticals for inspiration. One such vertical is hospitality, which has spent decades creating identifiable brands , curating positive customer experiences, and establishing meaningful consumer destinations. Although the customer experience traditionally revolved solely around the transaction, today’s dispensary design prioritizes creating destinations that offer more than just sales. U-shaped retail counters and locked lobbies are fading out of popularity, while open floor plans and gallery-style designs are trending. Th...

Greentank Technologies is a leading vape hardware developer with a hyper-focus on R&D and heating components. Creating the safest and most reliable aerosolization technology, Greentank has helped launch hundreds of brands around the world across multiple industries. For more info visit www.greentanktech.com .

MEDFORD, Ore. – Grown Rogue International Inc. (“Grown Rogue” or the “Company”) (CSE: GRIN) (OTC: GRUSF), a craft cannabis company operating in Oregon and Michigan, announces that, further to its news release on July 4, 2023, it has closed the first tranche of a non-brokered private placement of unsecured convertible debentures (each, a “Debenture”) with an aggregate principal amount (the “Principal Amount”) of US$5,000,000 (the “Offering”). Additionally, on closing, the Company issued to the subscribers under the Offering (each a “Debentureholder”) an aggregate of 13,737,500 common share purchase warrants (the “Warrants”) representing one-half of one warrant for each C$0.24 of Principal Amount subscribed.  The Company may, at its option, increase the Offering by an additional US$1,000,000 for gross proceeds of up to US$6,000,000. The Debentures will mature four years from the date of issue (the “Maturity Date”), bear interest at a rate equal to...

MENLO PARK, Calif. – Hemp and CBD product manufacturers and sellers are blocked from three fewer advertising channels after Meta Platforms Inc.—parent company of social media platforms Facebook, Instagram, and Threads—updated its advertising policies. But don’t get too excited. Significant restrictions still apply. Under the new policy, advertisers need written permission from Meta to promote or sell noningestible CBD products that contain less than 0.3 percent THC. Products containing more THC than allowed under federal law, those with psychoactive properties (i.e., delta-8 ), and ingestibles (edibles, tinctures, capsules, etc.) remain prohibited. In addition, CBD advertisers must be certified by merchant-monitoring service LegitScript and comply with all applicable local laws as well as “established industry codes and guidelines.” Promotions and sale offers may target only United States residents 18 years of age and older. Advertisers of hemp products that do not contain CBD, T...

Every category of brand marketing has its challenges, but cannabis brands may have the most difficult path to success. Pharmaceutical ads in national print and broadcast media come with a litany of disclaimers and fine print about their harmful—even potentially deadly—side effects, yet cannabis marketing is verboten due to federal prohibition. According to federal drug scheduling dating back to 1970, cannabis has a “high potential for abuse and the potential to create severe psychological and/or physical dependence.” This means despite numerous studies showing the plant to be much less physically harmful than methamphetamine, cocaine, opioids, or even alcohol, marketing cannabis products remains largely off limits. So while Big Pharma companies get millions of eyeballs in return for their marketing dollars, cannabis brands available to a vast majority of the United States populace are forced to stay in the shadows. The advertising dilemma The very real marketing challenges faced by ...

NEW YORK — Azuca, known for its advanced formulations, is proud to announce its partnership with ButACake, an award-winning edibles pioneer, for the launch of a new infused product Hibiscus Elixir utilizing RTD ACTiVATOR (“Ready to Drink”), a new Azuca product designed for cannabis beverages. This collaboration marks a significant milestone for Azuca as the ButACake Hibiscus Elixir is the first product featuring their groundbreaking RTD ACTiVATOR. “We are incredibly excited to introduce our innovative Hibiscus Elixir to the Delaware medical market,” said Matha Figaro, CEO of ButACake. “With the integration of Azuca’s RTD ACTiVATOR, and Columbia Care’s renowned, high-quality cannabis, we are able to offer a groundbreaking product that delivers a faster-acting and more immersive experience for patients. We believe this advancement will enhance the quality of life for many individuals seeking the benefits of cannabis-based therapies.” Marking a significant milestone for each company, t...

FORT LAUDERDALE, Fla. — Durée & Company, a Fort Lauderdale and Aspen full-service public relations and marketing firm, has been selected as a Bronze level winner for “Best Crisis Management,” 2023 Bulldog Reporter Awards. The firm received the designation for its crisis communication work with Sea Tow, a premier leader of on-water assistance, and that company’s response to September 2022’s Hurricane Ian. Bulldog Reporter is a prestigious trade organization that accepts nominations for its annual awards across a number of competitive categories. Durée & Company’s office is headquartered in Fort Lauderdale, the boating capital of the world and an epicenter for marine companies. The year 2023 marks the firm’s second year working with Sea Tow, as a result of a successful first year serving as its PR agency of record. While the campaign was originally directed to secure national press, elevate awareness and drive memberships to this franchise-modeled company, not long into t...