California Marijuana

The cannabis retail market is getting crowded, making it more difficult and expensive to attract new customers every year in established markets. Implementing a customized dispensary loyalty program as an intentional element of your company’s marketing tactics can boost basket sizes, increase the frequency of customer visits, and offer targeted marketing opportunities that yield better outcomes. Cannabis loyalty software can integrate seamlessly with your customer relationship management (CRM) software to create data-backed rewards programs that incentive customers to choose your business every time they shop. When implemented correctly, loyalty programs can give your business a lucrative and long-term competitive edge.  Use cannabis loyalty software For all retail businesses, an optimized loyalty program requires integrated software solutions and the power to build sustainable relationships with customers. While the classic punch card may be an effective element of a rewards pr...

JERUSALEM – Hebrew University of Jerusalem researchers have used a plant virus to engineer a cannabis strain with higher levels of THC and other medically important substances. Researchers led by Alexander Vainstein increased the levels of the primary psychoactive component by nearly 17 percent and the level of cannabigerol (CBG) , often referred to as “the mother of all cannabinoids,” by nearly 25 percent. The team also increased the ratio of terpenes by 20 to 30 percent. Terpenes maximize euphoric effects. The team’s findings were published in the peer-reviewed journal  Proceedings of the National Academy of Sciences. The researchers sought to intervene in the plant’s biochemical pathways to increase or decrease production of active substances. They succeeded by first manipulating a neutralized plant-based virus so it could not harm the plant and then inoculating plants in an effort to affect the genes that influence production of active substances. The feat is believed t...

In response to the May 13 release of Governor Newsom’s 2022 California state budget, Supernova Women — an Oakland nonprofit that works to create opportunities for Black and Brown people in the cannabis space — hosted a Capitol steps “Down with the Taxes, Uplift the People” Rally and Press Conference on Thursday, June 2, 2022. Organized by chairman and executive director of Supernova Women, Amber Senter, who spearheaded the November 29, 2021 Oakland City Hall Rally and Press Conference following the vandalization and robberies of 15 licensed social equity cannabis businesses as well as the January 13, 2022 #NODRUGWARV2 Rally and Press Conference with Origins Council , Thursday’s 2 “Down with the Taxes, Uplift the People” Rally and Press Conference highlighted three urgent asks of the Governor and the Budget and Finance Committee ahead of their July 1, 2022 budget deadline:  repeal the excise tax for social equity retailers across the state, reduce the excise tax to 5% for all ot...

Keeping up with employment trends and regulatory shifts in cannabis is a tall task, but the changes the industry saw in 2021 present huge opportunities for business owners. This is especially true when it comes to maintaining a sustainable workforce that can withstand whatever changes come next and keep companies’ plans for growth on track. With businesses in emerging markets seeking experienced leadership and delivery services and consumption lounges on the rise, employment is evolving rapidly. Additionally, there remains an ever-present need for budtenders, cultivators, and extractors. In my past three years supporting cannabis clients on the employment front — and more than twenty years in the general staffing industry before that — I’ve seen a lot of changes in the way companies approach candidate attraction and retention , as well as how job-seekers view their prospects in the industry. To maintain your business footing and avoid getting mired in employee churn, keep the fol...

SALINAS, Calif. — Lowell Herb Co., the award-winning cannabis brand owned by California-based and largest seller of packaged cannabis flower (per Headset) Lowell Farms Inc., is celebrating Pride Month in June with the return of its limited edition Pride Packs, with $1 from the sale of each pack supporting GLAAD , the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization. “GLAAD has been a trusted partner for many years, and we couldn’t ask for a better one in this crucial fight to raise awareness and reject discrimination,” says Lowell Farms Inc. Chairman of the Board George Allen. “We’re proud to support the organization as well as our LGBTQ+ team members and customers, and we’re grateful for all of the incredible feedback we’ve gotten since first launching our Pride Packs in 2019.” Every Pride Pack includes six premium, pre-rolled smokes featuring curated, effect-based blends and 3.5 grams of premium rolled flower. The packs are labeled...

Victoria, B.C. —  The highly anticipated Grow Up Conference and Expo held in Victoria for the first time from June 20-22, 2022, brings a stellar line-up of speakers, workshops and networking opportunities for growers and businesses in the cannabis and emerging psychedelic industry. Jim Belushi is confirmed as the headline speaker, accompanied by cannabis industry legends including master grower Ed Rosenthal, cannabis extracts expert Marcus ‘Bubbleman’ Richardson, Taylor Blake, CEO of The Emerald Cup, Simon Smit, 105-time cannabis cup winner and founder of Serious Seeds, and Ted Smith, Founder of The Victoria Cannabis Buyers Club. Highlights of the Grow Up Conference and Expo include: Emphasis on traditionally excluded communities in Natural Medicine Cannabis, like other sectors of Canadian society, has a lack of diverse representation of Indigenous peoples, women, Black, and People of Colour. Grow Up is holding space for important conversations around increasing diversity and ...

PHOENIX — TILT Holdings Inc. (“TILT” or the “Company”) (NEO:TILT) (OTCQX: TLLTF), a global provider of cannabis business solutions that include inhalation technologies, cultivation, manufacturing, processing, brand development, and retail, today announced a new manufacturing and distribution partnership with Highsman, a purpose-driven cannabis lifestyle  brand founded by former NFL running back, Ricky Williams. Highsman launched in November 2021, aiming to inspire a community of athletes and sports fans. Positioned at the intersection of sports and cannabis, Highsman’s product playbook includes: Pregame, a collection of energizing and attention-grabbing sativas; Halftime, a collection of balanced and restorative hybrids; and Postgame, a collection of restful and recovery-focused indicas. TILT will launch Highsman in both Massachusetts and Pennsylvania in early September to kick off the 2022 football season. “Authenticity and unique brand architecture are two of the most importan...